The Nurturing Guide:
Our Why
At the heart of everything we do is TinanaOra. More than just a name, it is a philosophy—a promise of care for our whānau and our collective responsibility of kaitiakitanga (guardianship) for the land we call home, Aotearoa.
TinanaOra was founded on the belief that a parent’s journey should be supported with products that are not only effective but also aligned with a deeper sense of purpose. We are the wisdom, the guardianship, and the unwavering reassurance that guides our every choice, from the materials we select to the stories we share. This is our “why”—the soul and conscience behind every product we create.
The Innocent Caregiver:
Our What
From this philosophy, Snuzzlies was born.
We understood the daily challenges and the “triple-guilt” that many parents face: the constant worry over their baby’s comfort, the environmental impact of their choices, and the desire to find a brand that genuinely feels right.
Snuzzlies is our answer. The name itself is a warm hug, an immediate promise of softness, comfort, and safety. It’s the ultimate expression of TinanaOra’s values in a nappy: a high-performance product that protects your baby’s delicate skin, reduces your environmental footprint, and eases your mind.
Our Holistic Approach:
The How
We are a brand with a purpose, and we invite you to be a part of a community that believes in conscious parenting. With Snugglies by TinanaOra, you can feel confident that you’re making a choice that’s not just good for your baby, but good for your family and our land.